"I dig denim is a Swedish denim brand for baby, kids and women based in Gothenburg, Sweden. It was founded in 2009 by designer Hanna Clavegård who had a dream to design great quality denim with a unique look and with the touch of Scandinavian design."
As you can see from most of the beautiful imagery, the brand draws inspiration from the Swedish coasts and wild ocean, rocks and sea salt. Their vision is to create unique clothing that is both wearable and cool.